Join the Pulsar research team to discuss the emerging trends and behaviors relating to the #NewNormal. In this episode, centred on gaming, we will discuss:
⦿ how products in the gaming stack like Discord and Twitch are being co-opted for business and community building
⦿ the titles and genres with the greatest impact amongst audiences right now
⦿ what does game marketing look like now that E3 is cancelled?
⦿ what's the impact of Metaverse crossovers such as Travis Scott's Fortnite concert?
You will be hearing from:
• Francesco D'Orazio - Pulsar CEO
• Marc Geffen – Pulsar VP of Research & Strategy
• Tom Deacon – Pulsar Enterprise Solutions Consultant
Tune in on Wednesday, June 24th at:
‣ 5:00 PM CET
‣ 4:00 PM BST
‣ 11:00 AM ET
‣ 8:00 AM PT
In the meantime, review the trends we're tracking here (updated daily)
MAPPING THE #NEWNORMAL
The reality is, we won’t be going back to normal.
Not for a long time, at least. And even towards the end of this crisis, it won’t be going back to ‘normal’. It will be going back to a ‘new normal’, a normal that is being shaped right now by all the new challenges, questions and decisions that we are suddenly facing and that we have never faced before, at least in peace time.
At Pulsar we are in a privileged position to see these changes happening in real-time. As society retreats online to take cover from the virality of the physical world, our digital spaces have become the frontier of a new reality that is taking shape everyday.
That’s why we decided to launch “Mapping The New Normal”, a research initiative that over the next few months will explore how our way of life is changing in response to the COVID-19 emergency.